Hoping Pharmaceutical | SEO Technology + Brand Positive Content Together Rebuild Brand Trust

 Project Background

Kintor Pharmaceutical focuses on dermatology and oncology, targeting androgen‑receptor‑related diseases with key pipelines covering androgenetic alopecia, acne, prostate cancer, liver cancer and other segments. The alopecia segment features prominent unmet medical needs alongside fierce market competition, where R&D data and brand reputation are highly scrutinized across the industry.

As the core pipeline for treating androgenetic alopecia, KX‑826 hinges on its Phase‑III clinical trial for market penetration. However, a media report claiming sub‑optimal efficacy in its Phase‑III trial triggered massive public opinion pressure. Medical professionals raised doubts over the Company’s R&D capabilities, while trust among patients and investors was undermined. This created multiple challenges for pipeline advancement and market rollout.

Huding’s Solution

1. Positive Content Placement Develop platform‑tailored articles across multiple channels. Leverage SEO to rank positive content within Baidu’s top‑3 search‑result pages and suppress negative listings.
2. Sustained Exposure on High‑authority Platforms Publish positive press releases on authoritative channels. Capitalize on high‑domain‑weight properties to reduce visibility of negative content.
3. Trust Restoration Combine authoritative media endorsement with authentic user‑review content operations to rebuild brand credibility.
4. Omnichannel Coordination Balance brand‑reputation protection and new‑product growth, pro‑actively mitigate public‑opinion risks, and support product launch as well as positive brand‑image uplift.

 Project Outcomes

1. Negative‑content Suppression The proportion of positive content within Baidu’s top‑3 pages rose month‑on‑month. Negative items dropped significantly in ranking, greatly lowering users’ exposure to negative information.
2. Trust Recovery Dozens of authoritative media partners delivered positive coverage. Impressions of authentic user‑generated testimonials increased, and brand favorability rebounded from the crisis period.
3. Business Growth Rising positive brand sentiment drove greater market attention, delivering dual growth in reputation and business performance.