Pain Points awakening + Trial Trust + Reputation Protection, shortening the decision cycle from wanting to learn to enrollment
Homogenized course promotion exacerbates choice difficulty, verifying institution credibility, institution failure risk
Experience course adaptability, clarify effectiveness guarantee mechanism
Get personalized learning support, real-time feedback on learning effectiveness, quantifiable progress
Continuous learning incentive, advanced learning path, institution reputation
Needs
Truth Verification
Decision
Re-marketingFrom how to learn to which is best to how to enroll, covering user search intent at every moment
24/7 monitoring of Zhihu, Tieba, Heimao and other platforms, timely handling of refund difficulty and scam complaints
Build content matrix, deeply penetrate target audience through diverse content output
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